Note: There's a 30-second intro for my Design Theory course that I would forgive you for skipping.
receive a brief, recognize a problem, or identify an opportunity
context is critical
question everything
inquire & empathize
seek to understand the situation, your stakeholders, and their needs
find the core
think laterally
design constraints are not creativity constraints
let your imagination lead
divergent thinking -> novel combinations -> innovation
test early & often
design processes are nonlinear
research through design
question your assumptions
revisit the brief, your notes, the data, anything and everything
pay attention to all of the elements
idealistic -> strategic
consider design paradoxes &
the nature of evil
design with authenticity
strive to inspire enriching experiences
ensure your vision aligns with stakeholders'
design purposefully & thoughtfully
deliver desiderata
reflect, learn, and grow
the devil is in the details
the delight is in the details
Minimum Viable Philosophy -> Earliest Releasable Designer